About

I've built my career at the intersection of ideas, people, technology, and execution.

27 years leading teams and aligning creative, technology, engineering, fabrication, operations, and delivery — from the first idea through implementation.

JC Hendricks
27
Years in practice
20+
Person team led
4
Industry sectors
BFA
Industrial Design, KU
JC Hendricks at work
Email
Based in
Kansas City
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I spent 27 years building experiences. Now I help others deliver them.

I started my career as a graphic designer and grew into the role of Executive Creative Director at Dimensional Innovations — an Overland Park, Kansas-based experience design and build firm. Over nearly three decades, I led the creative practice through a period of significant growth, ultimately overseeing a 20-person multidisciplinary team responsible for some of the company's most complex and visible projects.

My background is rooted in industrial design, which gave me something most creative directors don't have: a genuine understanding of how physical things get made and what it actually costs to make them. That fabrication-grounded instinct — knowing how a design decision ripples through engineering, manufacturing, cost, schedule, and installation — became the foundation of how I work. It's the reason I could lead DI's work on the LEGO Ferrari attraction from concept through install, coordinate a 7-ton LED baseball installation on a 4-month fabrication timeline, or align a 20-person cross-functional team across a multi-year project without losing the thread between creative intent and operational reality.

Today, I bring that experience to organizations facing complex challenges involving people, technology, creative thinking, operations, and delivery. I work best when the problems are genuinely difficult — when there's no obvious answer, when teams need someone who can hold the whole thing together, and when the stakes are high enough that getting it right actually matters.

I'm also open to the right full-time opportunity where my background in cross-functional delivery, technology, operations, and creative problem-solving can add value.

Design
Experience & narrative design
Brand strategy
UI / UX for immersive environments
Graphic & environmental design
Motion & animation
3D modeling & visualization
Technology
Interactive & digital-physical integration
Projection mapping
AR / VR experience design
RFID & guest tracking systems
LED & media installations
Game engine visualization (Unreal / Unity)
Leadership + Delivery
Cross-functional team leadership
Team development & mentoring
Project / program delivery
Process & workflow development
Operational planning
Resource & capacity planning
Stakeholder management
Budget & schedule awareness
Design-to-delivery alignment
Implementation
Fabrication & manufacturing integration
Operational systems design
Creative governance
User testing & validation
Production alignment
Software: Design + Visualization
Adobe Creative Suite
Figma
Revit
AutoCAD
SketchUp
SolidWorks
Parametric modeling
3D Studio Max
Software: Experience + Technology
Unreal Engine / Unity
Interactive prototyping
UI / UX tools
Real-time visualization
Game engine workflows
Software: Workflow + AI
AI-assisted research
Analysis
Ideation
Documentation
Workflow development

AI + Emerging Tools

I use AI as a tool to accelerate research, exploration, analysis, communication, and workflow — never as a substitute for original thinking or final creative concepts. Final concepts, creative decisions, and design direction remain human-led. I believe the strongest use of AI is to help teams work smarter while keeping creative judgment, authorship, and accountability human.

Clients & partners
LEGOFerrariNFL ESPNMLB · Atlanta Braves NHLAMC AndrettiU.S. Navy Carilion HealthConnecticut Children's Harley-DavidsonMerlin Entertainment

"Won Best of Show for the Kansas City Public Library Book Bindings installation — a civic landmark that transformed a parking garage façade into one of the city's most recognized public art pieces."

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